Breastfeeding causes oxytocin to be released. This hormone is sometimes called the cuddle hormone....it makes a woman want to touch, cuddle and love her baby. Here is one article on it:
Oxytocin
Perhaps the best-known birth hormone is oxytocin, the hormone of love, which is secreted during sexual activity, male and female orgasm, birth, and breastfeeding. Oxytocin engenders feelings of love and altruism; as Michel Odent says, "Whatever the facet of Love we consider, oxytocin is involved."
1.Oxytocin is made in the hypothalamus, the "master gland" deep in our brains, and stored in the posterior pituitary, from where it is released in pulses. It is a crucial hormone in reproduction and mediates what have been called the 'ejection reflexes'; the fetal ejection reflex at birth (a phrase coined by Odent for the powerful contractions at the end of an undisturbed labor, which birth the baby quickly and easily);
2 and, postpartum, the placental ejection reflex and the milk ejection, or let-down reflex, in breastfeeding. As well as reaching peak levels in each of these situations, oxytocin is secreted in large amounts in pregnancy, when it acts to enhance nutrient absorption, reduce stress, and conserve energy by making us more sleepy.
3 Oxytocin also causes the rhythmic uterine contractions of labor, and levels peak at birth through stimulation of stretch receptors in a woman's lower vagina as the baby descends
4. The high levels continue after birth, culminating with the birth of the placenta, and then gradually subside.
5.The baby also produces oxytocin during labor, perhaps even initiating labor;
6 so, in the minutes after birth, both mother and baby are bathed in an ecstatic cocktail of hormones. At this time ongoing oxytocin production is enhanced by skin-to-skin and eye-to-eye contact and by the baby's first suckling. Good levels of oxytocin also protect against postpartum hemorrhage by ensuring good uterine contractions.
7 In breastfeeding, oxytocin mediates the let-down reflex and is released in pulses as the baby suckles. During the months and years of lactation, oxytocin continues to keep the mother relaxed and well nourished. One researcher calls it "a very efficient antistress situation which prevents a lot of disease later on." In her study, mothers who breastfed for more than seven weeks were calmer than mothers who did not.
8 Outside its role in reproduction, oxytocin is secreted in other situations of love and altruism, for example, sharing a meal