Which ever way you look at it, having these sort of adverts running is not good for the WT.
I'm not particularly impressed with their website, especially particularly if it's meant to be focused on JWs - but that's not the point... I suspect, that rather than wanting people to read a website, they want people to contact them directly so they can be 'signed-up' as their client - perhaps on some kind of exclusive deal?
TBH I wonder if their homework was the recent report carried by KPBS on 12 December 2016, along with the two linked items:
Also the website:
Allegedly, more than 25 years ago, the Jehovah’s Witness’ Governing Body, the group of men who make and approve all policies, sent a memo to the elders of all 14,000 congregations stating that child sex abuse is a private matter and shouldn’t be discussed with anyone, especially the police. The memo also stated that revealing child sex abuse to law enforcement would result in punishment.
It is believed that elders were instead instructed to fill out a form when abuse occurred. These forms were then scanned into a database. This leads investigators to believe that there are thousands of hidden records of sexual abuse within the Jehovah’s Witnesses.
This isn't some cookie-cutter operation. They've obviously done their homework.
For more than 25 years, Jehovah’s Witnesses officials have instructed local leaders — known as elders — in all of the religion’s 14,000 U.S. congregations to hide sexual abuse from law enforcement. Instead, abusers were to be handled internally.