LMSA Because he doesn't so much as view himself as a victim as much as it has always seemed to be a competition to him and he is constantly on the lookout to "one-up" them.
Makes sense being that they kicked him out and he's looking to get them back
You're spot on. He's such a raging narc, I really believe he sees himself in some kind of battle of wills contest with Watchtower.
His cerebral cortex might be telling him he is trying to debunk everything about this cult.
But the underlying frail ego cannot help but want revenge for the complete sense of rejection he feels from his replacement "mother".