I disagree in some respects that people who run boards like this one, or JW facts or other resources, are not an important part of waking people up.
It's importance is nothing todo with the forum, or anything I post (if anything, I'm a negative asset, LOL) - the value is in all the personal stories that people share and the willingness of many to hang-around to help others by answering questions, sharing their own experiences (which I think is the most powerful aid in making people realize that "it's not just me / my congregation") and simply being there to say "it's OK, you will get over this, life will get better!"
I saw a comment somewhere (maybe it was on Twitter) about how things go wrong when money is involved, because it easily corrupts things for people who can't control themselves. Don't get me wrong, things cost money, and there's nothing wrong with trying to make something self-sustaining or accepting help from people to cover costs. But when your motivation clearly becomes the commercialization of "advocacy" I think there is a real danger that you are no longer there to serve, you're there to profit from other people. All along Lloyd appears to have used the hard work of others (that they don't get paid for) and used it for his own personal profit and advancement.
The fact that he then kicked people down when they were no further use to him or dared to question him or not support him as much as he thought they should proves to me that he doesn't really care about anyone or any cause, it's just a personal ego trip and money making endeavour.