With the dumbing down of the literature (this time overtly), the hard-line attitude against education, the Internet, "apostates", and independent study, it appears the Society understands the changing demographic of their target audience. The truth has never been popular, throughout the Bible. The way to get followers is extremism and catering to the less-intelligent.
Their arguments lately: We can trust the fds, we must obey the fds to make Jehovah happy, the Bible is for the fds and they will tell us what to believe it says. These are obviously aimed at people who are not qualified to tie their own shoes. This fits the current generation of incoming JWs to a tee. The Governing Body knows full well these people are not going to read the Bible (assuming they even have the ability), so can tell them anything they want without risk of being called on it.
The current power grab is extremely divisive, drawing a clear line in the sand that requires a choice between accepting Christ or men as our leader. I can't figure out how these insane things in the WT for the last few years are not offending the vast majority of JWs, but they're obviously not.
I'm torn among three possibilities. It's possible the GB has systematically filtered out enough who have any respect for God, Jesus, or the Bible to know they can write whatever they want. On another hand, perhaps there are conscious objectors in the Writing Committee who are pushing the envelope to outrageous extremes to alert the publishers to how arrogant and self-idolizing the GB has become, since they allow this kind of stuff to go into print without seeing anything wrong with it. Or, it might be that Holy Spirit is exercising some influence over the literature and hardening the hearts and minds at Bethel to allow these warnings to go out.
For the last couple of years, the human worship in the Watchtower has been the handwriting on the wall to me. In one breath, they'll say how we have no leader but Christ and in the next, how we have to follow the Governing Body. In one article, they'll deny any clergy/laity distinction, then in another how the Bible was written to them and we need them to explain it to us. Now, they print one article about not following the crowd, then immediately follow it with one about being lock-step with "the organization". I'm wondering: If you're a JW, who is your "crowd", if not "the organization"?
Is Jesus warning us: "These guys have totally lost it (their minds, their standing, their faith...) and you'd better keep an eye on what they're writing, because it's insane"? If you haven't taken the time to read the Bible and see for yourself whether the Society is accurately representing what it says, you need to; immediately, if not sooner. Strange things are happening in the "holy place" of Bethel and a "disgusting thing" has lifted "himself up over everyone who is called 'god'...publicly showing himself to be a god."