Braindead loyalists already have no interest in looking outside the ivory tower.
Those with half a brain are going to have their curiosity aroused. A significant portion of them will type "Jehovah's Witness" into a search engine, and well, "that's all she wrote".
Articles like this are really risky for them. Thank God they haven't figured that out yet.
It's akin to saying "for the next 10 seconds don't think about elephants!" What's the first thing that pops in your head?
Well, what's going to be the reaction to 4 straight weeks of "don't think about apostates!"