Adding to Soldier77's comment- Crisis management, damned if they do and damned if they don't.
They started seriously pushing elders to cease any even slight promotion of college around 2004-2005. The average elder probably did not prevent his child from getting college anyway. They just learned to never mention it in some way that could be viewed as promotion.
They started seriously demonizing college and some may have felt that it was a double standard on the elders' parts. You had some elders fully supporting their kids in college and others not supporting but not stopping it, and even others who blocked their kids from going.
Most of those elders are able to figure out how to tell their kids they can go to college but cannot say Mom and Dad are "putting them through college." They will protect their position. A few will use the "no college" rule as an excuse to step away from elder assignments, but here's where the "damned if you don't" comes into play.
Better to lose a few men who don't know how to play the game or be good yes-men than to lose all the kids to college.
It's a cult.