Pete the good news is spread door to door just like Jesus did. Not everyone has a TV/internet. Maybe they don't wouldn't know about the website, if you show up to the door some would have been hearing of it for the first time and at least have an opportunity to learn the truth.
Jesus and the apostles preached from door to door because that's the only way they could do it. If the message is so urgent an the end is so near, why not use the technology available today? You use Jesus as a methods as the ultimate example of how the preaching work is to be done yet Jesus and his apostles didn't use cars to go from door to door or a printing press to print the message nor did he utilize a website yet JW's those means so why not spread the news via every means possible such as on television and radio? That way those who are called on at their doors may have questions or they may have had their interest piqued or at least have a clearer idea of what JW's are about rather than rejecting them because of what they've heard from others. The problem with that is, from what I can tell, as the original poster said, JW's today aren't equipped to really explain their own beliefs effectively.
Again, JW's often use the example of a "sinking ship" when they refer to this system of things. If you were on a sinking ship, you'd use a loudspeaker to warn the all of the passengers at once...you wouldn't print up a flyer and knock on each cabin door hoping to find someone there who'd listen to you.
As far as I can tell, spreading the message urgently isn't really their primary objective and thankfully you as well as thousands of others are daring to visit forums like this as you begin to see what's really going on and are struggling to come to terms with the enormity of it all.