I see these people as business men, who successfully climbed the corporate ladder in their field. *shrugs*
Like the rest of the corporate world, executives are estimated to be about 20% sociopath (double that of the rest of the population), and I expect that these men are both ruthless and greedy, as are the CEOs of other destructive corporations (big Pharma, Tobacco and Oil, to name a few).
Remember, this is a publishing company, and like the rest of the publishing world (especially newspapers and periodicals), their business is dying. The internet has forced the WTBTS (TM) to changes its business model. It is most likely bleeding cash all over the place because of this downturn in the publishing world, and the numerous lawsuits and settlements paid out to the victims of their past crimes (imo) involving the protection of child rapists.