Last year I was travelling and got into a horrible Texas thunderstorm. I stopped at the first hotel I came to which turns out to have been owned by the Hiltons.
A couple months later I get a phone call from the Hilton corporation offering me a deal to stay in another of their hotels. I told the guy I did not realize Hilton owned that hotel and that I would never knowingly stay at a Hilton hotel because I could not stand Paris H. and was not wanting to supply her or her family with any more money.
That was the first time he ever heard that response and thought it was interesting. We had a nice chat - very nice young man.