It is only sorry that it is a dated reference that is getting more and more vague as young people come of age (just like SEINFELD references in our conversations).
Anyway, I definitely find it fitting. It was more fitting when it properly could be short for Brooklyn ORGanization. (I have heard that some Mormons call their former cult the MORG for Mormon ORGanization.)
Young family members are told that "resistance is futile." Members are assimilated and stop independent thought and individuality of any kind. They are misunderstood by outsiders who think they are harmless until it is too late. Members cease to be concerned with outsiders, knowing that they should only be assimilated or destroyed (by Jehovah in this case).