This was a major oversight on their part. People don't usually type in the URL, they "google" it. Guess what comes up? And if they click on it, that site starts to move up the list.
The old guys in NY are soooo far behind the times.
Cedar saw it. He didn't know about the direction in the article so he wasn't colored one way or another on expectations. He just saw more traffic.
2013 is going to be an interesting year