The 'noo light' on "this generation" has yielded reactions from one extreme to the other. For some, it will be the proverbial last straw and they'll break a leg to get to the nearest exit. For the older ones (like my parents), some will be angry as they were promised that they would never grow old and die in this System, some will view it as 'evidence' as to how 'close we are to the End' and some will thank the good Lord above for providing this 'new light' through God's Channel here on earth that never seems to be quite in tune with anything resembling truth or accuracy.
Regardless, these olders ones have invested decades of their lives into this cult, and they won't leave now. The best they can hope for is to 'remain faithful' and if they get their 10 hours in each month, they might, just might get a resurrection.
For the younger ones, the reaction could be quite different. Many will see it as nothing but a scam and will continue to leave in droves. Some will follow in their parents' footsteps and pioneer and live hand to mouth for the rest of their lives. Many simply don't care about bible prophecies but will stay because they enjoy the social aspect.
It may not have the initial fallout of the fiasco of 1914 or 1975, but then end result could very well be worse for the Borg as tens of thousands leave.