I think that this is just the latest 'demon' in the closet, in JW-Land. The problem that they are having is that it is getting more and more difficult to control the masses.
At one time, didn't they 'demonize' the television set? That didn't work - as most people now have one - if not more TV sets sitting in the home today.
Then it was probably cell phones... which most every person has today.
There will always be something. They've been battling the 'computer/internet demon' for several years now - the irony is that they say the JW does not need to go on the internet... and they - the mother organization - has an internet presence, with their web site. Huh? Do what I say - not what I do.
Now, it's groups like Facebook.
One thing that I think that they are having problems with is 'catching' folks in JW-Land doing 'bad' deeds. In the 'old days', all they needed to do was park outside your home and stalk you. Eventually, they might see an extra vehicle sitting outside that belongs to someone else, and Bingo! they've got you! Time for a backroom meeting!
That gets more difficult today when folks stay at home and use their personal computers to access friendships via the internet. Of course... they MUST be having sex! That goes without saying! Afterall - that's what everyone thinks about every minute of the day, right?
It never ceases to amaze me how much they are still in the dark ages. My younger brother - who is a JW - has a small business cobbling together older model personal computer systems, and selling them - to JWs. The last time I talked to him, he was still putting together 486-ish and possibly 586-ish systems. Of course, that was a few years ago - so he has probably gotten into more recent systems.
I think that new technology scares the pants off of the higher-ups in JW-Land. They probably don't have much of an education - and many are isolated from much of the newer technology due to their location in the organization (I wonder how many of them still use typewriters) - so when they don't understand it - it MUST be demonized... right? (hears crowd shouting... 'Burn the witch!')