I am old enough to remember when we offered householders the opportunity to purchase Awake and Watchtower gift subscriptions for others throughout December.
Me, too. We all had subscriptions, and as a kid, it was a BIG DAY when they arrived in the mail. I mean, my very OWN study copy of the Watchtower (TM) addressed to little ME. wow!
I clearly recall that a 'selling point' was that, like porn, they came in a plain brown wrapper, so when selling subscriptions, we could assure the householder that their neighbours would not know they were receiving the JW literatrash.
tal