It depends on the situation and JW use it to entice people to the religion. My parents were brought in by my JW relatives. They lived middle class in communist Czechoslovakia in 1960's when everything was uprooted by Soviet invasion in 1968. My father was purged, lost job, prestige, social standing, future. My JW aunt offered a bible study where mighty Jehovah will be arriving in couple years and will destroy Soviet army in the battle of Armageddon. In Cold War in 1968-1972 there was little hope that anything would change. Soviets tanks were on the streets, later they moved behind the city, and no power on earth would defeat it. The prospect were bleak, but WT offered a hope and many people jumped. My mom got baptized to the 1975 hype, but my dad, while deeply religious never did.
Many people like my parents joined WT around the time. We had elder who could not wait to see angels destroying the Soviets and the Red Army, and voiced it all the time. It seems that it was something he lived for, for mighty army of heavenly warriors that will destroy the wicked system. My JW relatives joined the cult in the 50's under Stalinist rule, when persecution of WT was brutal and many people were attracted to the idea of martyrdom. Once communist rule collapsed in 1989, JW started to move in obscurity in former East Block as very a few people believe that BS and these who stayed like my mom, they do it for social reason. I see the issue joining WT is much differently in USA vs USSR.