Over the years I have gotten the impression that they've eased off a bit. I think they are trying to find a workable middle-ground, a way to keep people invested in the "final days" narrative without being so harsh that they leave, especially as more time passes and the "last day" continues to not arrive.
I'm curious how the current GB will handle things. Will they try to keep a hard line on the "last day" stuff, figuring that their own lives are almost at an end anyway? Or will they begin to look for ways to keep the religion viable while easing off on the "any second now" approach that will eventually drain away the membership? I feel like they're at a crossroads, because it's not as easy to hide the ugly stuff anymore.