The movie you mention is on Netflix, and I watched it tonight.
Being a Humane Investigator, I deal with abusers quite often. (Dogs, cats, horses, cows, sheep and pigs) This show in my opinion was based on young adults not thinking, and then suddenly acting like rational adults in order to promote their viewpoint.
If you are against abuse of any kind, be civil in your protest / complaints. Threatening people, and families, causing property damage, and acting like the silent Nazi arm of the peta organization turns people off. I totally agree with the protestors anger toward animal abuse, but their methods of accomplishing their mission turned me off right away.