Personally, I think the timing is suspicious. I'm sure they're doing this for recruitment purposes, but to go live right now takes a lot of attention away from something very significant: 100 years since 10/1/1914--the date predicted for Armageddon, later revised to occur while the generation was still alive, later revised to overlapping generations.
1914 remains one of their biggest teachings that is so obviously false. They have taken the wind out of that sail by posting a little...hmmm...look what "some" believed back then...how antiquated "some" were...now let's see something exciting! Bro. Lett tickling our ears in a bad suit.