ahh just realized where he is at, I've been inside that liquor store. He is at the Bottle King in Ramsey, NJ. That is actually on the north-bound side of Rt 17, so he is probably on his way to Bethel, perhaps from NYC. That is maybe 30m from Bethel.
The giveaway was the Sunoco gas station in the background when he is loading onto his car. Exactly what you see when you step out of the store.