That term reminds me of when I was in Bethel back in the late 70's. All of us regular Bethelites used to walk everywhere or use our meager earning to ride the subway or bus to meetings. Often, we'd be coming home from meeting after 10pm in bad neighborhoods and in freezing NY winter weather. It was ironic, in view of how we were all supposed to be equal in Jehovah's eyes, to be huddled under an umbrella in the sleet and rain and see the higher ups being driven in long black town cars, to their meetings. On meeting nights, you'd see the town cars coming out of the garage one by one.
One time I was on my way to meeting and a group of us were standing on a street corner huddled up under our umbrellas in the driving rain. I saw my housekeeper (a black sister married to a white higher up) sitting in the back of one such town car, with her husband. The car was waiting for the light to change and when our eyes met she looked ashamed and leaned back so that her face was shielded by the door frame. The car drove off leaving us all in the rain and a long subway ride to the meeting.
Knowing her, I knew she was a humble person who came from very humble beginnings and wound up going places once she got to Bethel. I got the sense that she would have been more comfortable being with us on the street than she was with being driven around like a celebrity. I didn't have a problem with it but it came as a surprise to me that even though we were told to "keep our eyes simple", the individuals who were telling us that, were living quite high on the hog.