The media picked up on a single comment in order to have a little controversy
That church doesn't need anyone to pick on individual comments to have controversy. Historical evidence and Court statements attest to their controversies.
I find it interesting that some people condemn the WTS for certain behaviours, but not the catholic church.
It pays once in a while to listen to a leader in whole to get the full measure of the person.
A few words from him does not give you a full measure of the man. For all you know, he may not have even written them himself.
St Francis is the image (thats why the name)...now he is selling it.