Hi shadowofbathory, and welcome to the forum.
I agree with those who have said that this is a move by the wtbts to try and prevent the study articles falling into the hands of us apostates so easily.
The org must be well aware that watchtower articles are discussed on forums like this one, and I expect they also know that we are none too complimentary towards their offerrings of spiritual
slop food. It's an obvious cost-cutting exercise as well, so they'll save a bit more $$ towards paying for all those lawsuits.
I somehow doubt that the instruction not to distribute it to irregular attenders will increase attendance much, but maybe that's another thing they hope to get from this move.
Whatever their intentions, I doubt we'll be seeing the awake for much longer. As one poster said, the awake will soon be put to sleep.