Sounds like they might be circling the wagons.
Perhaps they are giving up on, or at least de-emphasizing, the idea of recruiting new members (virtually no new members who are not children of believers over the past 15 years or so in the West) and concentrating on retaining what they have? In just a few years time, they will have gone from 4 "journals of spiritual truth" for public consumption per month to just 2 per month. And as Metatron observes, it's just a matter of time until "Awake" bites the dust, dropping them down to 1.
And I agree with previous posters - it sounds like they are prepping for the introduction of some seriously wacked-out ideas, and don't want anyone outside their "loop" to see just how goofy it is.
And it would also serve to unify the ones that remain - "look how special and exclusive we are, we get lots more information than just the regular public gets!"