the latest from brooklyn ( my mate in upper management ) i thought id share..
the watchtower is remaining bi monthly
instead of both monthly offerings sharing same formats there is a change coming into action soon
the 1st of the month edition will be written, designed and tailored for the general public with very little in the way of study articles, more like old school awake meets a dodgy plain truth mag edition serviced with a slick marketing team treatment with a touch of michael mann
the 15th of the month edition will be only hardcore study articles, specific info for jw's only and will NOT be offered or distributed to the general public or irregular meeting attendees
i can get more deatils for those who are interested
i guess their marketing strategy has changed or their target audience moved