100% agree Jeff.
They have a massive issue in that nothing is panning out in the way they expected. Time goes on and the world keeps turning. 1914 and the generation has become a joke even amongst the faithful. They cannot make any statement that has any meaning about TKOTN since they know they don't have a clue. Predictions about the outworking of events leading to the big A and things like Gog of Magog are woolly and predicated on future events that can always be alluded to but never firmly established with concrete certainty. The figures they publish show the exact opposite in terms of indicators that were used to imply the nearness of the end 20, 30, 40+ years ago. Sustained large increases in certain fields have slowed, in some places reversed.
The doctrine and predictions are as unsatisfying when peeled back as everything they have ever criticised Christendom for and I think they know it. They seem to have accepted that the only route to sustaining some kind of base is to lock in the born-ins and try and offset yearly losses through some organic growth but mainly by getting kids to get baptised.