It's interesting reading everyone's answers here. From a personal perspective, I think watchtower has done a good job desensitizing their members to the word 'cult'. Perhaps, its articles they have written in which a question might be asked ' are Jehovah's Witnesses a Cult? and then go on to give reasons backed up by scripture to say why they are wrongly accused of such.
For me, 'High control religion' or as the ARC more recently described the organisation as a 'captive religion' seems to fit more aptly. I often view the organisation this way and use these categories when discussing the organisation.
I do however take the points from many on here why 'cult' can also be applied.