"All cults, no matter their stripe, are a variation on a theme, for their common denominator is the use of coercive persuasion and behavior control without the knowledge of the person who is being manipulated."
JWs are probably aware of the following at some level, but it all seems quite normal:
1. When you study with JWs and when you attend Watchtower studies, you stop asking your own questions; instead, you give the WT's answers to the WT's questions.
2. The WT quotes only a VERY selective number of Bible verses to "prove" its doctrines.
3. Constant repetition programs JWs to think nothing but WT thoughts.
4. The WT keeps JWs feeling guilty that they aren't doing more for the WT organization.
5. While assuring JWs that they are on the only "road to life," the WT keeps them in constant fear that they won't prove worthy to survive Armageddon ("he who endures to the end will be saved").
6. While insisting that JWs aren't following men, through the concepts of "Jehovah's sole channel of communication on earth" and "the faithful and discreet slave" the GB makes sure that's exactly what they are doing.
7. JWs think they are studying the Bible when they are instead studying WT literature.
8. Despite having the worst prophetic track record of any person or group in history, the WT keeps JWs convinced that Armageddon is just around the corner and that they therefore need to set aside everything else (college, careers, etc.) to "put kingdom interests first."
9. By poisoning JWs' minds to all alternatives to the WT ("where else could we go?"), the WT keeps even dissatisfied ones in line.
10. The WT isolates JWs from anyone ("apostates," "worldly people," "Christendom," etc.) who might help them see how they are being manipulated.