The strategy has shifted from recruitment to retention.
The aging JW population has little to look forward to (death) and most have lost someone already (parents, siblings, even children).
To "keep them in" the WTS is hammering away at this idea of the resurrection. Emotional claptrap is the easiest way to leave a deep impression on the minds of the JW.
Combine that with ever present guilt trips and the JW is simply going to follow orders so they can make it into the new system and see their dead relatives.
They suck.