Two things- The latest Governing Body was stacked with "Ted Jaracz Yes-Men." He and the gang put a bunch of organizational ass-kissers in, so they could retain power with a voting block. WELL, THEY ARE FREE OF TED NOW, able to think for themselves, only they don't think for themselves.
The second thing is that money is hemorrhaging like crazy. Large printing corporations are dead or near dead. Some money people at Watchtower are focused on managing the crisis by selling Brooklyn and now selling Kingdom Halls. They probably told the GB (the guys who don't think well for themselves) to re-invent Watchtower as a charismatic-leaders organization and to do it within a set time (like a decade or so) to abandon printing.
They just forgot that these guys are not very charismatic.