A few facts that are not speculation:
1. Watchtower used to make millions of dollars a week selling books and magazines. That has completely dried up.
2. In 2015 the governing body made an appeal for more donations because they had a running deficit.
3. In 2015 they abandoned building projects and began laying off more than a quarter of their staff.
4. They have cut printing of books and magazines back to bare bones. Maybe will eliminate entirely.
5. Abuse claims are stacking up in many countries and membership figures are starting to decline.
A few things that are speculation:
1. Despite all appearances, the GB are really evil geniuses who will always have plenty of money no matter what.
2. Because JWs really believe in it the organisation can never go bust.
3. The GB may be dumb but the "money men" who "really run the religion" know what they are doing.
4. The GB just want to make it look like they are in financial trouble to build up a nest egg.
5. Maybe they get charity funding, maybe they have tons of money invested, maybe they have a plan to generate revenue for the website, or maybe from tithing... maybe, maybe, maybe.