Orphan Crow You get a like from me! It's visually interesting so something the media would definitely pick up on.
you and the broken kite are correct, focusing on Watchtowers treatment and attitude to women and children is a great idea....especially in terms of attracting media attention. It also ties in with issues around treatment of CSA and rape victims, too, and again targeting interested parties would garner more support and media exposure for any protests.
Perhaps having A. one issue to focus on in a protest is the best idea. Also B.itineraries or a programme for the day? These seem to be two areas of future improvement.
It would also be wonderful to co ordinate protests at other branches - such as Poland, Australia and the UK - to give those who can't travel to the US a chance to participate.