I think I mentioned before what the money may be ''earmarked'' for. They have to sell-off reduce costs associated with printing. By almost ''halfing'' the WT's and Awakes, cuts the cost of printing pretty much in half.
The selling-off undergoing in Brooklyn is putting the Borg back in the black. I do believe in the neighbourhood of the $1Billion area. JW's now buying tablets left and right, it is no brainer that the cost of printing bound volumes, brochures, etc is scaled way back. With the JW's pretty much having the entire library at their fingertips, this is an enormous monetary saving.
The Borg I think is simply adapting with the times. Selling-off properties, scaling back literature and layoffs, could be buying more time and simply evolving with technology. Times change.