Past leaders were charismatic, tough-minded, or great organizers. Nobody like that is in charge now.
And it was those past leaders who chose who would be added to their powerful inner circle of "leaders". Since they did not want to threaten or undermine their own position of power, they chose men less qualified, less charismatic, less in every (or most) qualities of leadership. Now that the older, original guys have finished their earthly course, WT is left with the 2nd string now at the plate -- who presently seem to be prone to making bad calls, striking out, and fumbling the ball, and totally botching any kind of Public Relations.
I think JWs were once percieved as peculiar but were respected. Their hate-inspired policies are causing them to lose the respect that they once had from outsiders