Some of the Society's claims back in the 1930s:
"If you spend 15 minutes reading each of Rutherford's books you would get more pleasure than you would reading the Bible for a whole year" (Vindication, 1932, Vol. 3, p. 383).
"Until you have read Judge Rutherford's explanation of these questions, and of hundreds of others which in the past have been just as puzzling, you simply cannot understand the Bible" (Liberty, 1932, p. 64).
"Each treatise can be read in just fifteen minutes, and more genuine satisfaction and profitable pleasure derived therefrom in that length of time than can be gotten from studying the Bible by yourself in a year" (Where Are the Dead?, 1932, p. 61).
"In these days of perplexity you want to get on the right side of every question. You learned when a child what Jesus said about dividing people as sheep and goats are separated. That apt prophetic parable is now being fulfilled over all the world, and everyone is taking the side of Jehovah or against Him. Which side are you on? You cannot decide that properly unless you have the facts before you. This booklet explains the whole matter so clearly that with it as a guide you can make no mistake" (Calling Card presented with Dividing the People, 1933).
"Judge Rutherford couldn't write these things unless he were used of God". (Golden Age, 23 October 1935, p. 50).