I agree with Englishman. Rather than a cry for help, it is invariably a cry for attention. Not unlike periodically announcing a farewell to this board, which works for its aim every time. That's how co-dependency works.
If a person truly intends to end their life, they are not likely to announce it to a big crowd of people, because they will not want interference, they will want to succeed. What they count on is that people, especially those who esteem themselves to be characteristically loving and compassionate, are very much inclined to feel responsible for what other people do. In a way, they are controllers themselves. "If I don't talk them out of it, and they kill themself, it will be my fault for not convincing them how loved and appreciated they are. Don't 'kick them when they are down'! "
In the words of one wiseman, 'Kick them when they are down, it gives them an incentive to get up.'
Read a book on co-dependency.
I've known some people who regularly go into depression, and yes attempt suicide periodically. I've known others who get surgery ever so often. Those I have known will make claims of "just want to be loved" or are not appreciated. They claim to be the ones who are always giving to others and loving others, when the fact is they are always trying to get attention. Don't overlook that they may really be trying to another perscription for vallium, or something like it, or an excuse to for another binge.
The average person does not realize it, but the worst thing you can do for people with this kind of affliction is to pamper them. They need to face reality. By succeeding to gain temporary affection with such manipulation, they bleed family and friends emotionally until they ultimately succeed in alienating them. When that happens, hopefully they will 'hit bottom' and start coming up. Like surgery for certain ailments, its not easy, and its painful, but necessary.
Of course such people have problems, and pain. Treating it is complex, not for amateurs.
It is the theory which decides what we can observe.--Albert Einstein