That started Jan 1008. Next time a Dubbie knocks on your door, ask for the copy for the 15th of the month. This is the Kool Aid edition that is for publishers only. Doctrinal changes and high control subjects are restricted to this issue. The other is just fluff to attract new victims.
That is why there was some surprise expressed that it was to be downloadable. I think the surprise was misplaced, as it appears that it will only be downloadable to known individuals and will be tagged so that they will know who supplies any copies that show up on the evil internet.