Could it be that it is causing SOME JW's to question their OWN GB and WT leaders and is causing them within their own disquieting thoughts to think : " Oh my God, are OUR WT leaders doing the same thing to us that false religious leaders do to THEIR flock and members " ?
I watched...well, let's say 'I tried to watch' some of the new tv.jw. It was painful. Awful. Makes Pat Robertson look like George Clooney in comparison. And my first thought was similar to above; dubs are gonna look at this and go, 'omg, our religion looks just like other tv religions. how embarrassing'. But then I realized something that we've all been noticing the last few years: most JWs are just 'on paper' dubs. They're not zealous, or even particularly faithful. They put on a show, to stay out of trouble or keep peace in the family, and go about their daily lives without ever giving JWism much thought. They show up for meetings, throw in a couple of hours of service, help clean the hall, and the rest of the time, they might as well be an outsider. Aside for avoiding holidays, you could never spot them out in the real world, except in service. The vast majority of these phonies will never look at tv.jw.org. They probably don't even look at regular ole JW.org. I'm sure a small minority are shaken, but by and large, most JWs will go about their business and not pay it much mind.