Or maybe, just maybe, there's such a shortage of younger brothers who are "reaching out" (blech) that they are willing to budge just a little. (I have heard that there has been a real shortage of worker bee MS-wannabes volunteering to the the grunt work. That makes it hard of the special ones to do what they need to do.)
So, giving in a little on beards might help. Later, of course, they might change their minds and pull the carpet right out from under the bearded ones. There might not be anyone left to care.