It's like the old saying - you reap what you sow.
The Watchtower is and has always been a business, period. It began as a publishing company pretending to be a religion. Free labor and sales generated revenue from the publications printed by the Watchtower. Then in the U.S., tax exempt statuses were being questioned by the federal government in regards to Christian evangelical tv ministries.
The Watchtower answer was to stop selling its publications and go to the voluntary donation model. This killed the company. It use to be that JWs (i.e. "publishers") would pay $0.25 U.S. for each magazine. If a "householder" purchased the magazine the publisher normally sent that money back to the Watchtower via the World Wide Work fund. So, each magazine grosses $0.50 U.S.
Soon, publishers stopped asking for donations and even stopped donating for the literature they took themselves. The Watchtower tried combating this by stopping practices such as only publishing books with paperback. Then they started reducing the number of issues published of their magazines. Then they started reducing the size of the magazines. Now, they are making members print their own copies of literature previously printed by the Watchtower off their online website.
Then the high control model of the Watchtower increased. Meeting in small groups, such as the weekly Book Study, or even having social events were ended. Everyone had to go to the Kingdom Hall, which is also the only location where contribution boxes exist for weekly meetings. This was to discourage any teaching that did not line up exactly with the Watchtower.
Next came talks for meetings, assemblies, and conventions produced in video format. This only bolsters the idea that headquarters wants one narrative and no individual thought. With the introduction of the internet and with access being made even easier thanks to cellular phone technology, the control of narrative is become near impossible. Add in the news media publishing one story after another of child abuse cover up by the Watchtower.
Witnesses are strongly discouraged to do an personal study. They are literally told that the 8 members of the Governing Body will directly tell them what they need to know. This means that Witnesses are no longer capable of carrying on public ministry because they lack both the knowledge and the training. The cart "Witnessing" and directing the public to JW.org has replaced the door-to-door ministry.
I do see the Watchtower eventually going completely paperless. The JW ministry will soon consist of Witnesses simply walking around with sandwich boards that read "Find Happiness at JW.org". Meetings will be nothing more than showing up to the Kingdom Hall to watch streamed or pre-recorded talks by Governing Body members.