I found this part interesting from the above link ... giving the Kingdom Halls a commercial, storefront appearance.
The new design will be a bit more commercial in nature – dryvit/stone/ flat roof with parapet / mechanicals on the roof
Recognizable Images like JW.org
Transparency – windows and a store front like entrance - that passersby will be able to see into
Welcoming Atmosphere –this new design will draw people in
Self Serve Literature display immediately in the lobby – this first thing you see – it will mimic what the public is used to seeing in our Metropolitan cart witnessing
The whole idea is like “branding” – or “franchising” – and very recognizable building / logo / message repeated over and over across the country.