hmmmm...after thinking this over I tend to agree that I like the mission statement but can see how some may be initially turned off by the name with "anti" in it when you think of "anti-Christ" etc.
To me a name with the same acronym but different words could draw even more to the cause.
Such as AAWA (Association Against Watchtower Abuse).
No one likes to hear of someone being abused in any way shape or form. Generally I've found that the word abuse grabs attention because others want to see why/how someone is experiencing abuse. Whether it be wife abuse,child abuse,drug abuse etc. it can make others take notice and want to see how another is being unfairly treated by some.
But that being said, I have to say the video in and of itself was superbly done IMO and have already been showing it to many family members and friends as well as put a link to it on a couple websites I frequent.
Keep up the good work and engaging in the fine fight to liberate and free the minds of many others.
StoneWall