The thing that can be annoying to me is when I hear people in the business world I deal in say " oh, we have JW's do work for us and they are so upstanding, such honest people " - going on and on about their " great " qualities due to being a JW. People in the real world just see these allegedly " innocent looking " shiny , happy people knocking on their doors or standing by a cart in their town and look at them as harmless, but weird. They'd rather them NOT call on their doors on Saturday morning. JW's are looked at as an annoying gnat that keeps landing on you when you're hot and sweaty.
To offset this fake " JW's are so good " complex in some non-JW's heads- what I've done is share with them the news reports of child abuse going on within the WT organization explaining how awful the child abuse policies are, I'll talk about the shunning of inactive or dfed relatives or friends, and how they won't give their minor children blood transfusions letting them die. I also mention how they won't let their kids go to college. By sharing any number of these WT atrocities with them , I've been able to put some REAL into non-JW's reality about things they were totally unaware of in the WT organization or JW world. It's worked pretty good actually- people respond and say , " Really ? I didn't realize JW's did that ! " So it's a matter of informing them - in my opinion. They won't hear of it otherwise , unless they research on the Internet. But a conversation exposing JW's faulty policies can spark a curiosity in them to check the Internet and then - boom ! - reality sets in. This isn't an innocent organization