Interesting thread here https://www.reddit.com/r/exjw/comments/7cybbg/watchtower_making_money_off_hotel_deals/
I remember talking once to a manager of a hotel that many JWs stayed in for circuit assemblies ( this was before the Society started their own bookings system ) and I asked him how beneficial it was to have lots of JWs staying there.
He said that while he was pleased to have the hotel fully booked which helped his overall occupancy figures , the hotel didn't really find JWs very profitable at all. Hardly any JWs went back for dinner, few took breakfast ( unless it was included in the rate ) , zero lunches of course and very few bought drinks at the bar , so the total revenue per hotel guest ("Trevpar" ) was really low - a fraction of their usual yield. I wonder whether the hoteliers in Long Beach and other areas are starting to do their sums based on previous conventions and coming to the same conclusions.