They are first exerting control over those nearest them in the hierarchy - bethelites being kicked to the curb, branches being closed and redeveloped.
Next up - the regional structure is being re-worked with new assembly day names and timings. A few new titles being thrown around.
Then the elders - new book, new school, new videos, new procedures for this and that.
Last up - joe and jane publisher - new bible to read, new book store cart, new website to visit. New tract campaign.
All to give the illusion of meaning. When in fact the net net difference is zero. No armageddon, no pet lions, no oversized vegetables and no MacMansions on the lake.
Will be interesting to see how these dictators seek control in the virtual world. They have embraced the Internet for their own purposes - will they seek to establish an alternative Internet centred around JW.org? Will they 'bless' Facebook and Twitter and offer people the chance to login into JWN with their virtual identity? Could be a new loyalty test - like underlining your Watchtower for Sunday just so others can see.
Smart dictators are realising you can't ban stuff effectively. (N Korea is the sole exception) Look at China for how I think the WTS will play this. Yes the Internet, but with information control alive and well.