*catch, putting his corporate hat on*
As with any corporation, employee morale must remain at a higher than average level. If employees see the ship sinking, many will jump off and head to another ship.
The 2004 WTS report is pretty close to the same as any 10K report which is put out by any publically held company. 10K's, by their nature, are scary documents for investors and employees to read through. They outline all of the negative aspects that can affect a company's bottom line. Usually when a 10K comes out, (amateur)investors sell off due to a simple knee-jerk reaction. After a day or two, it typically evens out again....unless the company really has some major problems. The WTS has some major problems. They know it. The only way to retain their "investors" or "employees" is to pull an Enron or Worldcom. They simply need to doctor the numbers. I would imagine that they are already doing this to some extent.
Another way to 'hide' these numbers from the general public is to eliminate them altogether. Yes, I know. The WTS has a hard-on when it comes to blowing their own horn regarding statistics. But if they truly want to remain a going concern, they need to get rid of the annual numbers to keep up the morale. JW's will get depressed and may possibly develop a bad attitude due to thinking: "I spent how many hours last year in field service??? And what do I have to show for it??? Nothing!!"
But there is one other little problem with this scenario. If they do away with the annual numbers, then what is the point in having the dubs turn in their time each month? Afterall, that is how one's spirituality is judged.
I'm not sure what they will do, but in the very near future, prior to any significant decrease, they will HAVE to doctor the numbers or completely get rid of them. Morale must remain high or else more people will begin to leave.
"The beatings will continue until morale improves."