Hi slimboyfat
I don't think they count downloads do they?
Why not? Downloads are counted as placements nowadays on the WT report form at the end of each month....
Anecdotally there are comments that they're progressively priniting less each month - yet figures above claim an annual increase - so it would kinda make sense if downloads were included (and they know which magazine issues are being downloaded - so they could do a fair estimate, but of course there will be a few publishers doing multiple downloads of the same magazine on various devices (including app)