Well said, Cofty.
The use of the third person / first person pronouns in the literature disguises the grandiose nature of the hubris of the top leadership.
Unfortunately, JWs can't see that.
I'm not sure the GB even see it themselves.
I seem to recall that in Crisis of Conscience, Ray Franz said that GB members view the organization as having a separate existence from them as its leaders.
If so, the GB see claims such as the ones Cofty quoted as coming from "Jehovah's organization" or "the faithful and discreet slave," not from themselves as individuals.
If that's true, their self-delusion insulates them from responsibility for the claims they are constantly making and blinds them to their own hubris and arrogance.
It's as if the man behind the curtain really doesn't realize that he is the Wizard of Oz.
He's just a humble servant of the Wizard, pulling levers and talking into the microphone.