It's difficult to comprehend how arrogant the members of the Governing Body must be to sanction much of the content that appears in their literature. They identify themselves as the 'Faithful and Discreet Slave' - that alone requires an astonishing degree of pride. But what is even more amazing - arguably to the level of insanity - is the way they then use that phrase to elevate themselves above the rest of the organisation. Remember that every word that is published is first approved by members of the GB.
It's easy to miss because of the way they talk about themselves in the third person and use the first-person-plural to refer to their audience. But try rewriting it in the first person and see how clear their pomposity becomes.
Consider these two examples...
That faithful slave is the channel through which Jesus is feeding his true followers in this time of the end. It is vital that we recognize the faithful slave. Our spiritual health and our relationship with God depend on this channel.” - Watchtower, July 15, 2013 p. 20-21
Which, from the perspective of the author is to say ...
I am the channel through which Jesus is feeding you in this time of the end. It is vital that you recognise ME. Your spiritual health and your relationship with God depend on ME.”
“We need to guard against developing a spirit of independence. By word or action, may we never challenge the channel of communication that Jehovah is using today. On the contrary, we should cherish our privilege to cooperate with the slave class.” - Watchtower, November 15, 2009 p. 14
Again, the author actually means..
“You need to guard against developing a spirit of independence. By word or action, may you never challenge ME. On the contrary, you should cherish your privilege to cooperate with ME.”
These are just two of hundreds of similar quotes that demonstrate their manipulation and control techniques. Do not be fooled it is deliberate and cynical.
It is also beyond my ken how intelligent adults can allow themselves to be spoken to in that manner.