The Watchtower Publishing house (WTS.) or as its now known JWorg. was always an operational work of corrupt marketing to enhance the proliferation of what the WTS published. .
False doctrines were devised to enhance this literature proliferation and make publicly distributing that literature an act of preaching the good news of the new kingdom.
The more active you were in doing so the more righteous you were, which supposedly would place that individual in greater appeasement with Jehovah.
The bragging of well I'm special pioneering next month could be heard within just about every JWS congregation.
The connection of what the WTS published and the amount of hours each congregation would document was an indication of just how spiritually strong that congregation was and that was observed by the visiting COs.
The counting of numbers within many of the elements of the JWS has always been an ongoing and important activity, such as each individual JWS writing down and handing in how much time they spent publicly distributing the WTS's publications.
One could describe it as a woeful act of exploitation and manipulation by the WTS leaders upon own members of the organization.
The WTS leaders knew they were lying in creating many of its doctrines pertaining to mankind living in last days, this generation, the Great tribulation and Armageddon to come soon proclamations made by the WTS. but they were intentionally used to allure people to the publications and enhance the distribution of those pieces of literature.
It now seems the WTS(Jworg) is trying to hide that fact from public awareness and maybe even from its own still active adherents.